Excellent PPC Management
Our PPC service is more than just placing an ad on a search engine. We deliver campaigns across every network and platform that gives your business the greatest ROI.
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PAY PER CLICK (PPC) SERVICES AT A GLANCE
All our PPC experts are Google and Microsoft certified – using the latest and best-in-class strategies when managing your account. We deliver a bespoke PPC service that works for you
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OUR BUSINESS MODEL FOR HIRING
We work with our customers to understand their requirements, design products to solve these, and then manufacture these products to give results.
Frequently Asked Questions
Most frequent questions and answers
PPC and CPC: Two sides of the same coin
All in all, PPC is a catch-all term for the marketing approach as a whole, and CPC is the performance metric used for it. It’s as simple as that! PPC and CPC are simply two sides of the same coin, both distinct concepts, but inextricably connected to one another.
A potential disadvantage when it comes to using PPC is that it can be time consuming. Merely setting a PPC ad up and leaving it isn’t an option if you want it to be a success.
To do this, pay attention to the three factors that affect Quality Score – expected click-through rate (CTR), ad relevance, and landing page experience.
Quality score is determined by 3 main components: expected clickthrough rate, ad relevance, and landing page experience.
When it comes to keywords – there are 4 different match types: Broad match, broad match modified, phrase match & exact match. Each match type has its advantages and disadvantages.
When you create an ad, you’ll not only select keywords, but you’ll also decide how “exact” you want the match to be. Here are some terms to be familiar with.
- Broad match. With this option, customers will see your ad if they enter searches that are “similar” to your keywords.
- Exact match. With this option, customers will only see your ad if they enter the exact keyword, or keyword phrase that you selected.
Negative match. With this option, you can select keywords that you don’t want your ad associated with. If these words are entered into the search bar, your ad won’t show up.